‘Absurd’: British Cycling faces backlash after announcing partnership with Shell

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  • Deal will ‘help us take important steps towards net zero’
  • Greenpeace labels move as ‘brazen sportswashing’

British Cycling is facing a backlash from environmental groups and its members after announcing a major new partnership with the oil giant Shell. The governing body claimed it would “help our organisation and sport take important steps towards net zero”.

Critics used social media to ask whether it was April Fool’s Day and the mood was captured by one respondent who wrote: “Partnering a fossil fuel company as an accelerant to your path to net zero? Is this satire?”

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Written by Sean Ingle
This news first appeared on https://www.theguardian.com/sport/2022/oct/10/absurd-british-cycling-faces-backlash-after-announcing-partnership-with-shell under the title “‘Absurd’: British Cycling faces backlash after announcing partnership with Shell”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.