Microsoft CEO Satya Nadella wanted to make Google dance two years ago, with an AI overhaul of Bing that was designed to steal Google’s all-important search market share. Now, there are plenty of signs that Microsoft has successfully taken search share off Google, both in the US and worldwide.
Earlier this week Microsoft reported that its search and news advertising revenue had grown by $1.6 billion, or 13 percent, over the last fiscal year. Excluding traffic acquisition costs, revenue had increased by 20 percent thanks to “higher search volume and higher revenue per search.”
That higher search volume has been persistent for more than a yea …
Written by Tom Warren
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