Canelo Álvarez builds brand with simple demolition of Rocky Fielding

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The all-conquering Mexican’s latest win felt more like a promotional parade than a genuine world title showdown

For years Canelo Álvarez was hailed as the biggest star of boxing’s post- Floyd Mayweather age. After managing to fill Madison Square Garden to capacity on Saturday night for a wildly violent sparring session with the sacrificial lamb Rocky Fielding, that premise appears beyond dispute.

Álvarez, the youngest of seven brothers who each boxed (once all together on the same card), turned professional at 16. He was still a teenager when he signed a contract with Televisa, the TV network known for telenovelas that is among the most watched in all of Latin America. Televisa built him into a household name with his red hair and matinee-idol good looks if not his still-young body of work. That led many sceptical Mexicans to denigrate him as a media creation or, worse, a fraud.

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Written by Bryan Armen Graham
This news first appeared on https://www.theguardian.com/sport/2018/dec/16/canelo-alvarez-rocky-fielding-world-title under the title “Canelo Álvarez builds brand with simple demolition of Rocky Fielding”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.