Multiple World Cup sponsors concerned over contracts after Qatar’s alcohol ban

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  • U-turn on selling beer could affect £63m Budweiser contract
  • Partners feel ‘let down by Fifa’ according to another sponsor

Multiple sponsors have raised concerns or issues with Fifa about their contracts at the Qatar World Cup, the Guardian can reveal. It gives football’s governing body another headache hours after it was forced to ban alcohol from stadiums by the Qatari authorities, a decision that complicated its $75m (£63m) contract with the brewer of Budweiser, Anheuser-Busch InBev.

One representative of another major sponsor, speaking on condition of anonymity, said that many partners had felt “let down by Fifa in lots of ways”. They also indicated there had been informal discussions about potential contractual breaches and reneging on deliverables.

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Written by Exclusive by Sean Ingle in Doha
This news first appeared on https://www.theguardian.com/football/2022/nov/18/multiple-world-cup-sponsors-concerned-over-contracts-after-qatars-alcohol-ban under the title “Multiple World Cup sponsors concerned over contracts after Qatar’s alcohol ban”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.