Something blue: British kits for Paris 2024 stripped back and traditional

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Bland, blue, and designed to avoid any brouhaha – or hoo haa. That is the formula for the official British kit for this summer’s Paris Olympics and Paralympics, which was unveiled in Paris on Wednesday.

According to Adidas, the manufacturer of Team GB’s kit, the athletes will wear “a design DNA that celebrates the unique aspects of Great Britain, while encapsulating the fire of passion that burns within every athlete”.

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Written by Sean Ingle
This news first appeared on https://www.theguardian.com/sport/2024/apr/18/paris-2024-team-gb-paralympicsgb-official-kit-olympics under the title “Something blue: British kits for Paris 2024 stripped back and traditional”. Bolchha Nepal is not responsible or affiliated towards the opinion expressed in this news article.